So, what is this X-factor, that has made Axe cash-rich by selling some elusive dreams?
From a woman's perspective, it is really not a wowsome physique or drop-dead good looks or someone drenched in the 'scent of Arabia'. It is more to do with the intrinsic personality of an individual. That one factor which makes an individual unique from the rest of the crowd. And it could be anything, it could be as simple as a smile to as heavy-duty as compassion for everyone. It is that one characteristic that defines a person.
You see, X-factor has nothing to do with your outer appearance. It is all about who you truly are. Be you, that's your X-factor.